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Smashwords – About Tellal Jomha, author of 'Whyology'
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About this product. It will change the way you see the behavior of others and alter the way you behave toward them. You will see yourself reflected in the behavior of others of all ages and across all walks of life, and you will begin to manipulate your actions so that your world is more in tune with your needs and your resounding self-interest. Unlike clothes which are more like graphic design style to a startup , they change all the time. Critical Question: Where is you startup message inconsistent? Is there a hole in your echo chamber? Since you already have a brand, what is it?
Every startup in the world knows what they sell. Some startups may even know how they sell it differently from others. But very few startups know why they do what they do. Let me explain. Interestingly, this portion of the brain has no capacity for language.
For example, if I asked you why you love your spouse, the chances are you would spew out a list of facts and features, but you would never really get to the core. Your inability to produce an emotional answer is very common. This is the section of the human mind responsible for facts, figures, analyzing and data.
Shockingly, this is exactly how consumer psychology works too. Then, they ask if you want to buy, click, read more, watch, etc. Do you want to sign up? To be honest, there are lots of courses and schools that do the same thing, many of which do it pretty well. So how does a Startup get around this? How do we get people to truly care? And now, more than ever we are learning that…. Are you ready to chase your dream? Much better right?
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I opened up by speaking to your limbic brain. My emotional statement skipped your neocortex all together, and then I fed you the facts and figures second. This is how the best Startups position their brand. Let me give you a few tips and examples on how to develop and present your whyology to the world.
Note: I have spent days defining a whyology branding statement for a company. You may want to brainstorm a list of words and thoughts before attempting to put this together. But the more common reason companies pay millions of dollars to rebrand themselves is to differentiate. To stand out. When you think of the most interesting people in your life, who comes to mind? People that are different, right? They might be funny or loud or maybe they just plain weird. So the question is, are you creating a consistent brand personality?
Have you defined your whyology branding statement? What are you doing to differentiate your brand from the rest? Have you intentionally branded your startup? What have you seen help you on your journey? Let me know in the comments below. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Wow; this is so deeply specified, I need to glean Avery thing I can and go back continually to see the effects of applying this directly in my heart and mind and what I do, thank you for spending time to be real and straight talking. God bless. I swear Dale, your advice is like finding gold nuggets in the world of entrepreneurship. You clearly implement all of it so well!
Best, Melanie. As a digital marketer, we talk all day long about differentiation. But, your discussion about whyology was a brilliant and needed addition. I think that was one of the secrets of Southwest Airlines in the early days. Their why was to provide freedom for the masses to travel affordably by air.
Up until that point, air travel was mostly for business travelers. They positioned themselves as liberators for the common person… and they delivered. Thank you Dale! I will be coming back to this article time and again, friend!
You really knocked this one out of the park! Excellent blog here! Also your web site loads up very fast!
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