Most prelaunches are hosted on email signup landing pages, and for Cratejoy users, we recommend using our prelaunch website theme. It easily connects to your Mailchimp account and allows users to customize the page with their personal branding. This could be anywhere from 15 to 60 days. Do you want to launch with 20 customers? Each of these numbers will be subject to the conversion rate of your list.
As mentioned, a prelaunch page can be fairly simple. At this point, your goal is to simply collect email addresses and nurture your list in preparation for your launch. Get ready to put on your marketing hat, because this is the make-or-break portion of your prelaunch. To build buzz, make sure to set up social media accounts and consider running ads or giveaways to attract signups.
Facebook and Instagram are a good start. Need a crash course in marketing?
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Here are a few of our guides on the most popular subscription box marketing platforms:. Pro tip: On social media, consider doing a countdown partnered with giveaways and prizes for sharing notices that your launch is coming. This can provide some last-minute traction in advance of your launch date. Tasks like product sourcing , ordering boxes , and choosing your shipping schedule are all great items to tackle during your prelaunch.
Product sourcing can seem intimidating, but once you start, it can easily become the most exciting part of your business cycle every month. From pitching vendors to negotiation to forecasting, we cover several major topics that fall under procurement in the following resources:. Pro tip: If you plan to integrate themes into your monthly shipments, try mapping out your ideas 6 months ahead. Almost all of them got back to me and we negotiated pricing. I definitely suggest starting to at least make a list of vendors you might be interested in carrying, and contacting them as early as possible; this will give you much less work to do on a monthly basis once you get the ball rolling.
The downside? The opposite is also true. Luckily, you have tons of user-friendly ecommerce platforms to choose from with code-free designers to get you started. Interested in learning more? Our theme library comes equipped with several subscription-friendly templates that are easy to customize regardless of your experience with code. Simply upload your imagery, draft your site copy, and user-test the check out flow. Feel free to edit your site in our code editor and bring your storefront to life. The Cratejoy Marketplace is the premier destination for subscription box enthusiasts.
Moreover, Marketplace listings are free with a Cratejoy account and are incredibly easy to set up. The Cratejoy marketing team uses numerous efforts to drive subscribers to shop on cratejoy. It might seem dull, but setting up your payment processor is necessary before you can start accepting orders.
Cratejoy recommends Stripe. Remember, all orders will be subject to transaction fees, which should be factored into your business plan and box pricing. Check out our how-to blog for guidance on connecting your payment processor. Try not to get stuck in the weeds of building the perfect website. Perfectionism paralysis can and will stop you from moving forward in the process of launching your box. Need more time to launch your site? Congratulations — you made it to launch day! In this step, you should notify customers of the first ship date, make sure tracking emails are ready, and try your hand at last-minute promotions and sneak peeks to encourage more subscribers.
This reduces confusion, lowers customer service requests, and helps keep expectation in line. When we first started out and had smaller numbers, we could get away with boxes being staged here and there.
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But as we added more people to the fulfillment process, our inefficiencies became glaring. We had to break down the process and build it back up, which is very hard to do when you have to gear up immediately after getting the previous month out the door. Had we clearly defined the process from the start, we could have scaled it without any hiccups. Once your first boxes go out, take a moment to sit back and reflect on your accomplishment.
You just shipped your first subscription box! Pro tip: Customer feedback is invaluable. Going forward, the goal is to continue to scale your business. One of the most cost-effective ways of doing this is through word-of-mouth referrals: customers referring other customers. Numerous studies have shown that referred customers are more likely to evangelize on behalf of your brand. Consider implementing a customer referral program, like the one provided by Cratejoy, that rewards customers based on the number of referrals they produce.
Read more: Learn how to set up referral and affiliate programs in our article on how to get your first 1, customers. It has also played a huge part in helping us stay connected with our subscribers. Moving forward, there are tons of possibilities for your subscription box business. You can continue to work on gaining subscribers for your box, or you can diversify your offering by launching new boxes or offering one-time products.
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